The interactive music video thing has been done before (see: Broken Bells and Robyn). However, none are as cool or personal as this one from Arcade Fire. Sticking with The Suburbs theme of the album, the band and director Chris Milk created this Google maps-powered HTML5 video in which you can personalize it by typing in your own home/childhood address. Listen to “We Used to Wait” as you see images of your hometown in this lovely trip down memory lane. (The video works best with Google Chrome).
Watch here.
